Delivering Vital Digital Marketing Solutions for Sustainable Growth

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​​​Digital marketing is a relatively new field, and one that is consistently changing. However, there’s enough recent marketing trends in the history books that should provide you with enough information to map out a course of success, whether you’re a website design company in Irvine, or an SEO company in Los Angeles.

​​​​Digital marketing is not that much different than direct or email marketing. It’s about finding strategies that work, but also about keeping up with the consistent changes Google has set in place with how they use targeted SEO and algorithms. Putting vital digital marketing solutions in place will sound a bit generic, but you need to take these strategies and simply apply them to your business.

​​​​First, you must have a clear vision. Too many companies just throw a lot of guesswork into digital marketing, and guesswork rarely produces sales. Create a team of eCommerce website design experts, and digital marketing and internet marketing gurus. Produce a plan. Stick to the plan, but be willing to deviate should algorithms or factors change.

​​​​​​Also know your audience. The best thing to do is to create a digital marketing funnel. You put yourself in the customer’s shoes, and begin as if you know nothing about your own company. Walk through an entire sale as a stranger, from stumbling upon a website or ad to the final sale. There are many legs to this journey. You want to know how the customer feels as you bring them to awareness, through interest, and finally to action.  

​​​​​​That brings us to a pertinent call to action. You need a relevant call to action (CTA) on anything you’re selling. It should be present on every page of your site, and on some pages, it should be subtle. On other pages, it should be attention-grabbing enough to turn a potential customer into an actual lead. Lastly, you need to drive traffic to your site in the first place, or customers will never get to the awareness point to become potential leads. This is performed with effective digital marketing, Internet marketing, and is quite often achieved by hiring someone outside your company. An SEO company in Irvine, for instance, could exponentially help drive traffic to your website just by improving your SEO and your webpages. From here, you can use the strategies of your internal team to develop your marketing funnel. But the crucial part here is gaining the traffic in the first place. You may even want to go beyond the reach of digital marketing to try some direct and email marketing.

​​By simply having a plan in place, developing a marketing funnel, and improving SEO (and thus improving traffic), you’re bound to bring sustainable growth to your company with just a few simple digital marketing tactics.

Know the Power of Direct Marketing in the Digital Age

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​With modern, powerful digital marketing at its peak, one might forget all about direct marketing – in fact, you may have even branded it obsolete as digital marketing has all but taken over for your business, and has been serving you well. Let’s face it – digital marketing does work, from email offers, to popups, to targeted social media ads. However, let’s not lose sight of how powerful direct marketing can be when done properly.

​​​​A tried-and-true method, direct marketing still works, even if you have an eCommerce website. Direct marketing even works if your business is based in the heart of technology, such as a company that specializes in website design in Orange County. In part, this is because the mailbox is better than the inbox. While a user actually has to open a piece of email you send them, if you send a direct mail postcard, you can include the same pitch you would include in an email. The best part is, it’s guaranteed that they read it, because they had to look at it to decide whether to throw it away or keep it.

​​​​If your business is a car dealership, and you’ve just targeted someone who’s in the market for a new car, this postcard/coupon is much more likely to be effective than a random email from a stranger. Not only is the customer “forced” to read the advertisement, something that arrives directly by mail just seems more trustworthy than an email from a company.

​​​​Because of these two reasons: the likelihood of the advertising being read and the trustworthiness of it, you shouldn’t completely forget about direct marketing. It still has a power and a presence, and while internet marketing and digital marketing is crucial for survival in this day and age, it absolutely isn’t the only way to garner (or keep) clientele.