Product Categories & Variations:
How you categorize your products make an enormous difference in terms of SEO and customer experience. You want your customers to have a great shopping experience, so that once they’ve made a purchase, they will tell their friends about it, which creates regular customers as well as new ones. How you set up your categories and variations will make as big a difference as your actual price.
Product variations are attributes like colors, sizes and quantities that make it possible to charge slightly different prices on larger orders, or enable customers to specify their preference to modify the same product based on product demand.
Do you have a merchant account and payment gateway? Do you want to offer several payment options? Do you serve international customers? These must all be discussed and addressed. The experts at PowerPhrase will guide you through.
You can host your own ecommerce system, or use a hosted platform. The main advantage to building your own ecommerce system that you, and YOU ONLY own the system, not just the product data. You can pick up and move to a new server, orchange the shopping cart system whenever you desire. Self-hosting means you can customize your system in a broader sense. This means that every feature must be defined and installed, increasing initial development costs. The main issue for most businesses is that you are also entirely responsible for system management, security and the hosting itself.
Hosted ecommerce, which we always recommend, means that you manage your store right through your web browser. You can make limited customizations, but you don’t have to worry about security PCI Certification), or individually managing features. You get everything that the hosted platform offers, and your website is hosted by the service provider, but keep in mind that the developers and the hosters are two different entities.