SEO or Search Engine Optimization helps you achieve greater sales, and have a larger customer generation and retention rate. This is so because your website becomes visible to the customer/web user before your competitor does, if you have adopted and implemented SEO in an effective way.
An Los Angeles SEO Company employs both onsite and offsite techniques in order to provide your web pages better ranking on major search engine results, including Google, Yahoo, and Bing, among others. On-page SEO focuses on content, URL links, descriptions, and keywords and improves each web page of the website, so that the web user comes to the website first, after commencing a web search. Offline SEO is more about Social Media marketing, and link building, among other marketing techniques.
On-page SEO is quite important as it helps your web pages speak the language of the web. It also benefits the user through easy navigation and informative content. So how do you improve your on-page SEO and be a favorite of both users and the search engines? Below are some on-page SEO optimization techniques that will help you beat the competition and stay ahead in the race towards success.
Work hard on your web page content
It is the content that keeps your visitor glued to the web page, and an SEO company in Irvine provides you the best of it. See to it that your content is:
- Original, and having text, images, videos etc.
- Unique and first-hand publication
- Has adequate informative text
- Useful and valuable, with genuine and truthful narration
- Well-researched and dense, so that the user gets all information without navigating away from the website.
Long and dense articles always rank better than the short and shallow ones. You should also have a “posting” schedule and should add fresh content to your website once a while.
The web page design
The search engines display the results after reading the content of different web pages. The results are also based on other subordinating factors like the off-page SEO, competition, domain and others. See to it that your web page:
- Has a unique and attention gathering title, which is also informative and describes what the content is all about
- Has a brief description (about 150 characters) or an excerpt that is compelling and exciting
- Has adequate formatting (use bold letters, italics, bullets, points, underlining etc.) and a readable font size (12 px)
- Has original responsive images, having the tags and descriptions
Categorization and Navigation
The website should be categorized and structured in a way so that the user can reach the desired page in the least number of clicks. The web pages should be grouped and categorized according to similarities as well. The URLs of the WebPages should be created with attention, so that they have hyphens for the separation of various parts, and do not have more than 255 characters.
Interlinking of the WebPages
The interlinking of the web pages provides for easy navigation and helps a user switch pages rather easily.
Mobile SEO is now of paramount importance, as the consumers are steadily switching to the smartphones for doing their purchases. An Orange County Website Design Company uses the AMPs or Accelerated Mobile Pages that load 4 times faster than the normal web pages on the mobile devices. User-friendly and intuitive mobile Apps are also fruitful for the online businesses.
Sometimes you might need the on-site SEO alone, for improving your web rankings. But in order to have the largest customer base, leave no stone unturned towards improving your website.