Google Display Remarketing

The purpose of remarketing is to show ads to people that have visited your website to remind them of your brand. The simplest setup places a general piece of code throughout the website so that a visitor of any page is tracked with a cookie and an advertising banner is displayed to them on sites that display Google display network ad blocks. More complex implementations can involve placing specific tags on specific pages, for example the golf page, and then the ads they see for the resort can target their interest in golf packages. The idea is to make this advertising very specific to the visitor’s interest and achieve higher conversion as a result.

Remarketing setup requires a fair amount of creative and technical work. Below you can read and outline of how we approach this process.
Define Use Cases
Advertisements
Campaign Setup