How an SEO Agency Approaches On and Off-Page SEO

Since you know that your site needs to be seen, you may have worked to try and optimize your site for search engines. While doing your own SEO is an admirable task, it is often much easier to let an SEO agency help you increase your site’s visibility. A team of experts can help you with both On-Page and Off-Page SEO to catapult your site to the top of the search engine results pages. Not sure what the difference is between On and Off-Page SEO? Here’s more information about each SEO type.

On-Page SEO is optimization that involves adjusting and optimizing your website to make it more visible to major search engines. For On-Page SEO, all of the changes undertaken happen within your website, not outside of it. When working on On-Page SEO, an SEO company in Sacramento will ensure that the content posted on your site is of good quality and contains the keywords that consumers usually search for when they look for sites similar to yours. SEO experts will also check how the pages on your website are performing on mobile devices and PCs. If a page does not load well or display correctly on a mobile device, consumers will leave the site and look elsewhere. SEO experts work to make sure that consumers remain engaged with your site. This, in turn, improves your search engine results page rankings quite often.

What is Off-Page SEO?

Off-Page SEO is SEO involving the connections that your website makes with other sites, as well as your marketing methods. A Las Vegas SEO company will often work to increase the number of backlinks (links from another website) that your site has. Search engines view your website as more reputable if your website has numerous connections to other reputable sites. An SEO company will also work to ensure that your website’s domain authority improves. Your domain authority includes things like the length of time your site has been established and the number of non-working pages on the site. An SEO company will work to make sure that all links and pages on your site are working, which improves your domain authority. When you rely on an SEO agency to implement effective strategies for both your On and Off-Page SEO, you can see your site’s rankings on results pages improve significantly.