Every month, it appears as if a new social media platform has emerged. Should you sign up for TikTok? Clubhouse? Or would sticking to Twitter Spaces be beneficial to your company? It’s tempting to be active on every social media platform accessible, but is that the best course of action?
Instead, it’s best to pick the perfect social media platform for your company strategically.
Developing a social media plan will assist you in determining which platforms are most appropriate for your company. Before you click the “new account” button, there are a few things you must think about.
Is a social media platform required for your company?
Yes, in a nutshell, but the long answer is a little trickier. It is contingent on the situation. What factors are involved? When deciding whether or not your company should join social media, there are several variables to consider.
You may be alright without social media if your goals, audience, and KPIs all agree. However, you should consider using at least one social media outlet if you want to boost your exposure or reach out to new and existing clients.
Consumers prefer to utilize social media to share product feedback (31%) and contact out with a customer service concern or query, according to modern findings.
Marketers collect data in a variety of methods using social media. According to the same study, 88 percent of marketers say their social media strategy has helped them increase sales, and 90 percent say it helps them keep ahead of their competitors.
Let’s look at some things to think about while selecting a social media platform.
What do you want to achieve?
The advantages of various platforms vary. Social media objectives frequently coincide with your company’s overall objectives. As a result, when it comes to creating social media goals, a few platforms will stand out as the best for achieving those objectives.
Marketers’ main social objectives, according to them, are:
- Boost brand recognition (70 percent).
- Bring in new customers (59 percent).
- Boost community participation (48 percent).
Write down your key goals as you consider your social media platform options once you’ve identified them.
What resources do you have?
Let’s face it. To be effective on social media requires time and effort. There are strategies to consider and new features to keep up with when creating material and schedule postings.
Consider the following questions:
- Do you have a social media team in house?
- If not, who will be a part of this team, and who will be responsible for these tasks?
- Do you have adequate staff to administer all of the channels you’d like to participate in?
- What is the maximum amount of time you can devote to each channel? Please include the time it takes to learn a new track.
- Who will create and maintain your social media content?
What are your content types?
A media library is already in place at certain businesses. Excellent. You can use that visual content to create social media content. You may have previously authored a few blog pieces. That gives you even more material to share on social media.
Video, photos, text, tales, and live video are the five major social media content categories. The material you create and curate will have a direct impact on which social media outlet you choose.
Is it possible for you to upload a large amount of video content? Then it would help if you put Facebook, YouTube, and Instagram at the top of your priority list.
Although it may be tempting to join TikTok, if you cannot make the video content required for the platform, this channel is not for you. Because content curation and development take time, it’s better to remain realistic.
When you first join a new social media platform, you’ll want to ensure you have the correct kind and amount of content to share regularly.
What is the current location of your target market?
Even if you don’t use social media, your clients most likely do. Examine your website’s statistics to determine where your visitors belong to. What are they clicking on, and from where do they connect? It’s easier to establish your brand presence when you already have a consumer base on a channel.
Defining your target audience is one thing you might try. Once you’ve figured out what they are, you can compare them to current social media numbers. On some channels, certain groups are more prevalent than others. This information will assist you in selecting a social media channel.
How are you going to handle all of the social media platforms?
After all, you may already have a decent idea of which social media networks you want to concentrate on. And you might know who would be in charge of them all on your team or in your company. The next thing to consider is the tools you’ll employ.
Social media management software often includes capabilities such as scheduling, analytics, previews, and interaction management.
Some organizations concentrate on a few networks, while others, use top social media platforms and review management services like Google My Business and TripAdvisor. You’ll spend more time managing channels if you have more than one.
Yes, an all-in-one solution can help you recapture your time. Management gets easy, especially if you have an inbox that keeps track of all of your engagements in one place.
There will be no more network switching. From the Smart Inbox, you can respond to a Facebook review and examine the most recently tagged Instagram snap.
Consumers of all ages have become more active on social media in recent years. It’s time to start using social media platforms for your business if you haven’t already. If you’re unsure about introducing new platforms, statistics show that consumption and spending will continue to climb. You will not want to be the last one to leave.
Delegate your social media management tasks to PowerPhrase and relax. We’ll take care of everything that you need!