Three Cs of successful Search Engine Optimization Campaign


The Internet world has immense potential for both business owners and users alike. The correct marketing strategies can make a huge difference in online business. Of all the available strategies, the one most preferred by experts and digital marketers is SEO(Search Engine Optimization). When done correctly, SEO can help you achieve your desired business goal.  Choosing Orange County SEO Company can assure the maximum return on your investment. Most of the reputed and established companies follow the “3 C’s” to ensure a successful SEO campaign:


Without a doubt, Content is king. Unless HTML text is loaded with meticulously chosen keywords, there is hardly any chance of getting visibility in major search engines. These search engine algorithms can only read what they see. Content published on website should convey correct and meaningful information to the users. Informative, interactive and well-woven content are extremely important elements when it comes to SEO campaigns.  Experienced and professional SEO experts know that “quality over quantity” is the mantra to enhance ranking on all of the top search engines.


With the spread of database-driven CMS(Content Management System), as well as WYSIWYG editors, most of the source code responsible for a website’s content and layout is clumsy and large. Website coding should be done with great care to make sure that it gets indexed in search engines. Source code optimization can be done effectively only if each page of website has keyword optimized ALT, META and title tags. The keywords selected should be similar to the ones selected for the body content of that particular page.


Building a sense of credibility for search engines is important to push your website above and beyond the tough competition. One of the best ways to accomplish this is by linking your website to those sites which are popular and highly visible in SERPs. These are then linked to your site, thus raising your PageRank with the major search engine, Google.

The “3 C’s” can do the most for your online business. However, something important is missing – Conversion! Your entire SEO campaign pays off if you get a much needed conversion, which then turns into leads and sales. Best SEO Company South California can help businesses gain much needed visibility on search engines by following the best SEO strategy.