When it comes to marketing, for many businesses Twitter is a game-changer. You can easily mass-market a product or utilize innovative demographics to attract niche clients with roughly 400 million people who can reach a single tweet. When weighing the benefits and drawbacks of Twitter for business, keep the following points in mind:
What Are Twitter’s Business Advantages?
[1] You’re confident that you will receive your message:
Unlike other social media platforms, you can be sure that your followers will see your tweets. For posts to be visible, no algorithm demands involvement. It frees you up to spend more time developing content for your followers and less time calculating how many people read your stuff on any given day.
[2] Making a friendly tweet doesn’t take long:
A tweet on Twitter restricts length; sending a detailed message to your followers doesn’t take much work. You may put a lot of time and work into your website’s content, but writing a tweet only takes a few minutes. You’ll be able to easily connect your followers to your site or disseminate brand pictures, keeping your company top of mind.
[3] You can communicate with people in practically every part of the world:
Only a few places are unreachable via Twitter. Even in countries where the social network is blocked, many users work hard to circumvent the restrictions. Because you can have brand recognition, this can help a company enter into a foreign market much faster than it would otherwise. Consider this: a two-minute tweet may reach millions of people in seconds.
[4] The information gathered via Twitter is simple to track:
There are various ways to track the collected data, whether you want to see how people react to specific hashtags or want to know how far a tweet has spread based on the number of likes and retweets it has received. If you wish, you may even view data by the hour.
[5] You do not need to remain online to communicate with others:
The “TweetUp” is one of Twitter’s most intriguing evolutionary components. It is an offline meet-up of like-minded Twitter users in a particular geographic area. Your company can host a TweetUp almost anywhere and invite local followers to come to meet you, making what you’re offering even more accurate than it already is.
What Are Twitter’s Business Drawbacks?
[1] Many people follow dozens, if not hundreds, of accounts:
Your tweets will almost certainly appear in someone’s feed. What you don’t know is whether or not that will read the tweet. Hundreds of accounts followed by many Twitter users. Thousands of accounts followed by certain people. Even if you are spotted, you don’t stand a chance if you are only one tweet in 1,000.
[2] A follower account’s activity is unpredictable:
There are various methods for determining when someone last sent a tweet, but there isn’t much for determining which accounts are reading but not posting tweets. If you have 10,000 followers, you might find that just 10% of them look into your tweets, and only 10% of them act on the information you offer. You’d have 100 active followers for your brand in this situation.
[3] Twitter for Business is utterly enthralling:
Twitter marketers, corporate users, and even personal account holders frequently check their accounts. It doesn’t take long for someone to become obsessed with checking for comments and retweets on each piece of content they’ve published. Because Twitter provides so much instant satisfaction, it is necessary to set aside time to use it and stick to it. Set up reply notifications so you can respond quickly.
[4] On Twitter, it is all too simple to become sidetracked:
Every day, on Twitter, there is a plethora of discussions. Current events, politics, films, and television series are all frequently addressed. It’s easy to be distracted by the conversations occurring if you’re focusing on the current trends on the platform rather than your company’s brand. It’s even possible to lose your brand identity if this continues for a long time.
[5] Accidents can and will happen when using your Twitter account
Some of us have heard horror stories of brands sending out tweets they shouldn’t have. At some moment, something like this will occur. You may have anything on your clipboard that you quickly paste into a tweet without realizing that the item you intended to share did not copy. A photo intended for your Facebook feed could end up on your Twitter for a Business account instead. You won’t be able to erase a retweeted tweet. It will be seen by followers, who will have passed judgment on it.
Final words
Twitter for Business has several distinct advantages that make it a compelling platform for today’s businesses. It also has a few drawbacks that must be addressed if Twitter’s full potential is to be realized. Your tweets, like any other tool on the internet, will only be as good as the work put in behind the scenes at some point.
Is Twitter for Business the best option for your company?
If you want to build an online community of followers that want to interact with your company on a personal level, it could be. It’s quick, efficient, and guaranteed to work. Give it a shot today, keeping these advantages and disadvantages in mind, and you might achieve your next business objective.
Contact PowerPhrase to develop a customized social media marketing strategy for your business.