Developing a social media strategy for yourself or a client entails several steps, including deciding which social media networks to use. So, how do you figure out which channels are the best fit? In this post, you’ll learn about the various social media channels and the types of content that perform well on each.
Which social media platforms are the most effective for your company?
Quality always takes precedence over quantity. Rather than spreading yourself across multiple platforms and producing low-quality content, it’s best to focus on two or three and continuously post high-quality, engaging information.
Concentrating on a few networks gives you more time to connect and have discussions, which leads to more conversions and customers.
What social media objectives do you have in mind?
Understanding your social media goals is critical before deciding which social media channels to use or what type of content to create. You can’t gauge performance without having goals and objectives.
Consider the following scenario:
- Consider using well-established platforms like Facebook rather than up-and-coming networks like TikTok if you want to raise brand exposure.
- If you want to produce more leads, use LinkedIn, which is well-known for B2B marketing.
- If you want to sell a product, consider using a visual platform such as Instagram or Pinterest, which both provide product tags and prices as well as connections to your e-commerce store.
Which social media platforms do your target market use?
The next step is to determine which channels are used by your target audience.
Snapchat, for example, would be a waste of time if your or your client’s target demographic spends the majority of their time on LinkedIn.
If you’re currently utilizing social media, look at your existing analytics to see what’s working. Look at your Facebook Page Insights, for example, to discover who is watching and engaged with your content.
What social media platforms do your competitors use?
Checking which social media networks your competitors utilize is another helpful step. Examining your competitors’ content will also offer you a sense of what your industry or niche’s normal material is like.
Questions to ask:
- What are the channels that your competitors use?
- What channels are delivering the most engagement?
- On each channel, what type of material generates the most engagement?
Set up alerts and notifications that track your competitor’s online behavior using social media monitoring tools.
Which social media platforms are there, and what style of material performs best on each?
The number of monthly active users is used to rank the most popular social networks (MAUs). These networks also have the highest levels of involvement.
Facebook, for example, has a high level of engagement despite being the first network to reach 1 billion MAUs. On the other hand, Pinterest has a lower concentration while being the first to get 10 million MUVs (unique monthly visits). The majority of social media sites have a global audience. Others, such as China’s QQ, are country-specific.
Each channel has its own set of advantages and disadvantages and the best-performing types of content. Let’s learn about the 3 major social media channels used by modern businesses.
Facebook is the most popular social networking platform, with over 2 billion monthly members. In terms of business, Facebook Pages were used by 80 million SMBs (small and medium-sized enterprises) in 2018, with over 6 million using the advertising platform.
Facebook is the most popular social media channel for B2C (68%) and B2B (48%) businesses.
On Facebook, video content performs best, with video posts generating the greatest organic engagement. Since the outbreak of COVID-19, Live videos and Stories, and Facebook Groups have become increasingly popular. As is customary, the goal is to provide high-quality content that encourages user interaction.
Instagram is hot on Facebook’s reels. The network has surpassed traditional platforms such as Twitter and LinkedIn in recent years and now has over 1 billion users. Consequently, it’s one of the most used and imperative social media platforms for modern marketers.
Instagram is a mobile visual app; it’s critical to share high-quality photographs and videos that best represent your or your client’s brand (user-generated material is a terrific method to achieve this!) Also, don’t forget to include hashtags in your captions, as they help to enhance reach and interaction.
LinkedIn has evolved from a resume and job search engine to a professional social networking site. Even though recruiters continue to publish job openings, individuals and businesses can share updates through postings and articles.
LinkedIn going forward is also accepting video posts and live video broadcasts. Because its audience consists of business people from various industries, many of whom have decision-making positions, LinkedIn is a popular medium for B2B marketers.
What are you using for your business?
Wrapping up
Customers are the lifeblood of any business, so why not utilize social media to thank people who help you succeed? You’re in the greatest possible position to design your social media plan now that you have all the data on the best-performing social media platforms.
Connect with PowerPhrase and plan out an effective social media strategy for your business.