Want to rank higher in Google search? Google has over 200 ranking factors, with its ranking system evolving over the years. In this article, we’ll look at the 5 critical ranking factors that Google will take into account when ranking.
1. Publish High-Quality Content –
The content quality on your website and blog posts need to be original, unique, and offer value to the visitor. Therefore keep your content quality fresh and updated. The content length is important for Google ranking and posts with an average of 1800 to 2000 words rank better on the search results.
2. Domain Age, and Authority
Google values the website’s Domain Authority. The age of the website has a significant effect on the position of the site in the search results. It does not mean that the latest one is a lost cause.
How do you improve the domain authority? The ranking metric will depend on your site’s expertise about a particular topic and its ability to rank on search engines. Build Relationships (Links) and add amazing content to add value.
3. Make Your Site Mobile-Friendly
When it comes to rankings, a responsive mobile website is Google’s recommended format.
Google states that responsive architecture allows its “algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.” To stay ahead, follow Google’s guidelines and make sure that your content fits the same on your desktop and mobile devices.
4. Optimize Your Page Speed
Page speed is one of the leading SEO ranking factors. Google’s mobile-first index is being rolled out and will be effective from March 2021. It will change the game for both search engine optimization (SEO) and lead generation online. Mobile device user experience (UX) is Google’s clear choice. Faster loading of pages contributes to a stronger overall website experience, which is why Google is working towards making it a mobile ranking factor.
5. Improve User Experience
In addition to creating a great website, and good content, the user experience has to be great. If the visitors coming to your website have a poor user experience, they will leave, never to return. This indicates that your content is not matching the searcher’s intent. On the contrary, if visitors have a good user experience, it can lead to more sales, more sign-ups, and more subscriptions. Therefore user experience on your website can be a game-changer.