5 Reasons Why A Business Needs A Social Media Management Company

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Social Media Management Company has proven merits towards business promotion. The SMEs and the big businesses all stand to gain from efficient social media marketing and management. In comparison to some of the options, a business may have when handling its social media, hiring a professional comes with ample benefits. Here are the 5 most prominent of them.

Professional and expert services

Improving its own product or service may be the first priority of a business, and an in-house team that only focuses on social media marketing and advertising may be overly expensive. Also, social media frequently witnesses new updates, upgrades, platform changes, optimization, management tools and algorithms related to engagement. That is why an outside SEO company that also specializes in social media marketing is the best option for a small or a big business. It will help you stay updated on all your social media endeavors at a minimal cost.

Full-time monitoring

A social media and SEO company will be able to monitor all the responses that your brand gathers 24*7*365 and is experienced in reviewing and assimilating the right kind of feedback for your brand’s social media web pages. Any negative feedback will be answered to and solved in the right frame of time so that the issue does not escalate. These services are entirely scalable and monitor business’ social media in real time, and help you gain positive reputation always.

Adapting to the new trends

Services of expert social media business’ are innovative and will bring  your business new avenues of customer retention and conversion. The out-of-the-box thinking modules have helped many businesses enhance their revenues, and you can be next.

Saving of money

As said earlier, the hiring of full-time staff for social media managers is quite expensive, and might not be necessary year round. The social media management company will carry out your marketing and advertising campaign and only charge for services provided, and offering the review and monitoring services for free or at a low cost. You will be able to get the best of expertise at low costs this way and get the same benefits by only spending a fraction of the cost. “A penny saved is a penny earned” and you would want to keep your investments low and profits high.

Experience

Along with the other perks, a social media company has the right kind of experience that would help your online business reach new heights. Facebook, LinkedIn, Twitter and Instagram, among other social media platforms, solve different kinds of digital marketing purposes, and only an experienced company can exploit them the best way,

4 New Trends In Website Design In 2017

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New trends in website design many-a-times emanate out of the old ones. Following these is necessary in order to stay up-to-date. The new trends also often improve end-user performance or make a website better in other subtle or major ways. As thousands of new developers join the bandwagon each year, there is no shortage of innovations. The closed and seemingly simple compositions are slowly being replaced by the open, cut or even broken styles and the content overlay structure is also taking new forms now.

Here are the 4 new trends that are getting popular in 2017, and many of them will be the mainstays in future. A leading Orange County website design company may well present you one of these!

The open structure composition

The static websites with content symmetry and closed structure are now replaced by the much more exciting and imaginative open structure composition. A modern web design company may create elements flee off the screen, and make the user explore more. One example of this kind of website structure is romainpsd.com. The user here gets the impression of the website being larger than the monitor, and an impression that the whole page cannot be seen.

Asymmetry

While earlier websites were judged on the basis of their symmetry () the new trend opens up a new chapter of asymmetry, which is a lot more stylish, developer friendly and even useful. The layouts of the web page of these new websites do not balance each other on the two respective sides. Much more than just being different, the display creates inquisitiveness in the user while also giving the next millennium look. See the website dada-data.net/en/ here.  

Chaos

While the minimalistic web design approach was a favorite for a long time, an Orange County website design company may exploit the freedom and move on to the chaotic web designs as well. These websites have youthful exuberance and offer a way out of the boredom of the previous websites. While the textures and colors remain the same, the location of the web page elements is changed in order to make them look exciting, vivid and charming. See the website here to experience the difference.

Increase in the usage of patterns and formation of richer backgrounds

Web developers today aim to make the background more interesting, and also include the vivid patterns, for instance stripes and small dashes, among others. The grid lay out pattern is getting increasingly common, and the frame includes the other elements of the page structure as well.

Seasonal SEO services And Revenue Generation

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Seasons have a major impact on a business and its revenue. SEO services or Search Engine Optimization not only helps you witness better search engine rankings it also helps a business overcome revenue deficits that occur because of the changing seasons. The marketing costs, projections, and estimates may vary according to the season., SEO strategies help keep you profitable year round.

Types of seasonal SEO

Seasonal SEO is much like the regular SEO, but it targets the customers after taking into account time, seasons and other themes. We can classify seasonal SEO under:

  • Time-based SEO: Optimization that takes into account winter, summer and other seasons of a year.
  • Event based SEO: Optimization on the basis of holidays and other kinds of events (for instance Thanksgiving, Christmas, and others).

The overall impact of a sound and well-implemented seasonal SEO strategy is the increase in the conversion rates so that our revenues do not fall down during the off seasons. A leading Digital Marketing specializes in seasonal strategies as well. SEO considers the needs and wishes of the customers, so that relevant information is provided during the respective season. Seasonal SEO Infographics and content can also be used each year during the given season, and while the seasonal content cannot be used at any time of the year, it helps you get all the data you need for cross-selling and the up sells.

Points to be remembered while laying the SEO strategy

The best of marketing efforts are well planned much before they are actually commenced upon.  See to it that the entire marketing team is ready and willing to take on the seasonal SEO project 3 or 4 months before the season. Some points to be remembered while forming the strategy are:

  • Focus on the events and dates that would be crucial in your marketing calendar
  • Include the freebies and promotions (if any)
  • The message-season relationship should be clearly and eloquently established
  • Do the efforts to find out the right keywords ( an SEO company can help you in that)
  • Optimize the content for the specific and target customer groups and publish accordingly
  • Also, optimize the landing pages in accordance to the seasonal SEO keywords
  • Include the improvements that you have derived from the feedbacks and analytics earlier

The campaign stages

The seasonal SEO strategy can be commenced upon and accomplished in the following stages.

Ramp up time: This is the time that happens a few months prior to the actual season. For instance, if you have a fireplace and chimney repair service, the ramp up period would be from August to November. The target customer base here would be those who have the fireplaces for some time now and would be requiring a service.

Engagement time:  The busiest of the season will span from November to February. A more direct marketing approach will be more fruitful here. Content rich in keywords (text and/or voice) and other SEO tools can be used in order to reach the local customers.

Slow down time: Once the winters start to fade away, we can reach the customers through some other related products.  

Remember that the discount and special price offers are more availed by the customers during the off-seasons, and hence seasonal SEO should include these during the “low-sale” times.

Keywords

Seasonal SEO relies heavily on the long-tail keywords. These keywords are more relevant, and users also use them when doing the “voice” searches through the smartphones. A Los Angeles mobile SEO company will help you to get the most relevant and popular keywords for your business website.

Seasonal SEO event calendar

An event calendar, when made initially at the start of the marketing campaign, helps you to implement your seasonal SEO strategy better. See to it that the calendar has:

  • All special events, holidays and seasonal points well marked
  • A tailor-made plan for each of the special dates
  • A  seasonal SEO strategy for social, organic, email and social marketing. An integrated approach works better.

Once you have the calendar and strategy ready, you can create the content and Infographics well in advance, and implement the seasonal strategy once the time comes.

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3 Reasons Your Business Needs A Mobile Website

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There are 2.32 billion smartphone users in the world, who are potential customers and can fully navigate your business website and even make purchases through their personal devices. In total there are approximately  4 billion mobile users in the world, and even many of the low-end devices can access the web. Apart from making your business modern, a mobile website is much needed to stay ahead of the competition. A site can be used to service existing customers as well as inform potential ones. Irvine mobile web design is up to date c with the advances in communication and digital technologies.  If you are still wondering if you should create a mobile presence for your business or not, below are some facts and reasons that will help you choose the right path.

Mobile searches are now favorites

More than 55% of web searches, on leading search engines such as  Google, Bing and Yahoo are now conducted on mobile devices. The desktop rule might be soon over, as the modern consumer prefers search using his or her smartphone, by simply tapping the “voice” search button. Smartphones can operate pretty much everywhere,  whether one is at home, the office or travel. This increased accessibility to your online service will most definitely translate into profits.

Integration of SEO

Search Engine Optimization now extends to mobiles, which when used correctly lists your service on the first-page search of a mobile device. Customers can buy your product through a single tap, and hence the ease of purchasing is enjoyable for the consumer. You can easily integrate the voice or text keywords in your business website content pages, and increase your online sales. A leading SEO company will help you integrate all the is and make you successful and popular at a reasonable cost.

Perks for the customers

The reward programs, as run by several successful online companies, have shown how minor efforts can increase both customer retention and conversion rates. The QR (Quick Response) codes are also used by the companies for making their offerings appear more genuine and wanted;  consumers can scan them on their smartphones to display the special perks and offers.

You also stand to gain from better consumer relationships and can witness increased popularity of your brand, as anything on smartphones is easily shareable on social media (including Facebook and Twitter among others). The introduction of the 4G communication technology has further reduced the loading time of the mobile websites and has improved the consumer experience manifold. The best SEO Company in California will offer you greater ROI and the best bang for your buck when you invest in mobile website and SEO.

How To Hire A Competent SEO Company

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The hiring of a competent SEO company is not only desirable but is also necessary to be successful and have a larger customer base.

While it is not easy to identify the best and most professional of SEO services, efforts undertaken in the right direction will ensure that your decision remains fruitful, for a long time to come. Below are some useful tips that will help you choose and hire the most competent and reputed of all SEO service providers.

Creation of Content

Content is a very important part of SEO, apart from links, PPC campaign, and other SEO techniques. A leading company will create the unique, original and fresh content for you, as part of their SEO service, through its own writers, or by hiring the professionals and experts. If the SEO company you choose does not create the content for you (including the blog posts, articles, press releases, product/service descriptions etc.), you should search for another option.

Up to date technologies

Marketing evolves with time, like many aspects of business. SEO or Search Engine Optimization is also equally affected by technological/digital evolutions, and customer preferences. For instance, the content rich AMPs (accelerated mobile pages) were unimaginable in the past. While there are numerous SEO and online marketing firms out there, effective firms like Powerphrase stay up to date with all industry technologies. .

Reputation and History

A reputed digital marketing company has the compelling and profound reputation. It has a long and impressive client list, and a portfolio to showcase their achievements, on the world-wide web. The company may display its client list on its own website, which can be easily confirmed through personal visits, email or direct calling.

Stupendous Interaction and Communication

A customer friendly online marketing company leaves no stones unturned to satisfy your inquisitiveness. It remains in your content throughout the project, and even after it so that your needs and wishes are best amalgamated with the project. The initial clue comes from the responsiveness of the customer care team of an SEO company. The best of SEO companies will stress more on your project requirements, and the payments and fee would be mentioned later. They might also do the preliminary screening and assessment free of cost, to identify the exact improvement requirements.

Following of the “White Hat” Techniques

The best SEO Company in California follows an ethical path and adopt only the White Hat techniques. There are adequate transparency and accountability in the service as well.

Following of Timelines

A leading and professional digital marketing company would not deviate from the time schedule, and discipline will be a hallmark of the service.

Identifying the Defaulters

Here are some tips for screening.

  • Defaulters and poor performers often make the best promises. If a company claims to provide your website “number spot of Google within a week”, or offers a lucrative money-back guarantee, you need to probe deeper. These promises are often just for luring the companies, and later you might find a number of terms and conditions applied towards the realization of these promises and guarantees.
  • The offers coming to your inbox, without you signing up for any email subscriptions, are also often from the incompetent companies. They indulge in mass marketing, as they do not find legitimate business, because of their poor performance.
  • Making the claim “we submit your website to the Google and other search engines”. The claim does not hold true as the engines search your website and web pages automatically if you have included the right SEO techniques.
  • No client list and no referrals
  • Hiding of facts or information  

Follow the above-given tips to get the best value for money deal, and to achieve greater RO or Return-On-Investment towards your SEO campaign.

Benefits Of SEO And Online Marketing For Small Businesses

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While SEO – Online Marketing  is benefiting for all businesses, it holds special and larger fruitfulness for the smaller companies and businesses who can achieve tremendous ROI on smaller investments.

Here are the benefits of an SEO company and an online marketing service, for a small business.

Customer Friendliness

Consumer friendliness is the hallmark of the well-established and reputed business. A new or a small company needs to create a large and loyal customer base in order to grow. A website design company in Irvine, along with its expert SEO service, addresses and solves the issues that are the hurdles in the path of success of a small and newly established firm. It creates a rapport with the customers and provides for a customer friendly web presence. it provides the customer relevant information that he or she seeks, in the form of content and infographics. It improves the website navigation and makes it faster as well, through the integration of new web development and design techniques, features and tools.  The enhanced intuitiveness and richer user experience ensure that the users and web surfers see you as an honest and consumer friendly company.

Enhancing the customer retention and conversion rates

SEO is primarily about increasing sales and revenues. The keywords, links, machine learning and other SEO aspects and features help you reach the target customer base easily. More customers reach to the website of a small business, and its product/service listings through the PPC (Pay Per Click) and email campaigns and you witness greater customer conversion rates as well, by incurring only minor expenditures.

Explore the international business boundaries

The web has a worldwide community of users. Apart from reaching out to regional and national customers, SEO also helps you to reach the international customers, by incurring no extra expenditures. The web is full of e-commerce websites that sell products internationally. With time, you can have your warehouses at multiple international locations, to provide for a speedier delivery.

Mobile compatibility

M-commerce or mobile commerce is steadily overtaking the PC-based e-commerce and the major e-commerce websites in India and abroad are already witnessing their major chunk of business coming through their mobile Apps. SEO, and Irvine mobile web design is also mobile ready with its AMPs or Accelerated Mobile Pages (load 4 times faster on the mobile devices in comparison to the general web pages), App based user interface and other features. SEO helps you to target the mobile customers specifically from day 1, and has tremendous positive implication towards extending the reach of a small business.

Brand Awareness

SEO creates the positive brand awareness and reputation across web portals. It integrates within itself the SMM or Social Media Marketing, forum listings and other content and links that provide for greater and worthwhile brand recognition for small businesses, at low costs.

SEO helps your business be lucrative 24*7 and helps you overtake competition easily. With time, it is also receiving new upgrades and is in line with the modern developments, so as to match the consumer preferences fully.

On-Page SEO Optimization Techniques That Will Enhance Your Google Rankings

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SEO or Search Engine Optimization helps you achieve greater sales, and have a larger customer generation and retention rate. This is so because your website becomes visible to the customer/web user before your competitor does, if you have adopted and implemented SEO in an effective way.

An Los Angeles SEO Company employs both onsite and offsite techniques in order to provide your web pages better ranking on major search engine results, including Google, Yahoo, and Bing, among others. On-page SEO focuses on content, URL links, descriptions, and keywords and improves each web page of the website, so that the web user comes to the website first, after commencing a web search. Offline SEO is more about Social Media marketing, and link building, among other marketing techniques.

On-page SEO is quite important as it helps your web pages speak the language of the web. It also benefits the user through easy navigation and informative content. So how do you improve your on-page SEO and be a favorite of both users and the search engines? Below are some on-page SEO optimization techniques that will help you beat the competition and stay ahead in the race towards success.

Work hard on your web page content

It is the content that keeps your visitor glued to the web page, and an SEO company in Irvine provides you the best of it. See to it that your content is:

  • Original, and having text, images, videos etc.
  • Unique and first-hand publication
  • Has adequate informative text
  • Useful and valuable, with genuine and truthful narration
  • Well-researched and dense, so that the user gets all information without navigating away from the website.

Long and dense articles always rank better than the short and shallow ones. You should also have a “posting” schedule and should add fresh content to your website once a while.

The web page design

The search engines display the results after reading the content of different web pages. The results are also based on other subordinating factors like the off-page SEO, competition, domain and others. See to it that your web page:

  • Has a unique and attention gathering title, which is also informative and describes what the content is all about
  • Has a brief description (about 150 characters) or an excerpt that is compelling and exciting
  • Has adequate formatting (use bold letters, italics, bullets, points, underlining etc.) and a readable font size (12 px)
  • Has original responsive images, having the tags and descriptions

Categorization and Navigation

The website should be categorized and structured in a way so that the user can reach the desired page in the least number of clicks. The web pages should be grouped and categorized according to similarities as well. The URLs of the WebPages should be created with attention, so that they have hyphens for the separation of various parts, and do not have more than 255 characters.

Interlinking of the WebPages

The interlinking of the web pages provides for easy navigation and helps a user switch pages rather easily.

Mobile compatibility

Mobile SEO is now of paramount importance, as the consumers are steadily switching to the smartphones for doing their purchases. An Orange County Website Design Company uses the AMPs or Accelerated Mobile Pages that load 4 times faster than the normal web pages on the mobile devices. User-friendly and intuitive mobile Apps are also fruitful for the online businesses.

Sometimes you might need the on-site SEO alone, for improving your web rankings. But in order to have the largest customer base, leave no stone unturned towards improving your website.

SEO improvements that you should consider in 2017

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SEO or Search Engine Optimization has seen numerous evolutions and improvements since its inception. It has accommodated the social media and mobile market  which has been lucrative for a business that wish to stay ahead of the competition. Like all technology , SEO will witness new trends and improvements in the year 2017 enhancing online revenue and reputation of companies implementing SEO strategies. .

The AMPs or the Accelerated Mobile Pages

Los Angeles mobile SEO is going to be futuristic and exceedingly fast! The AMPs load on mobile devices almost instantly. Because information from accelerated mobile pages is instantly provided, these pages are favorites of Google, which accords them with a specific icon also. The AMP loads up to 4 times faster than the other mobile pages and also consumes less data. A futuristic and modern SEO will focus on making the structural changes to web pages, which can make them achieve the AMP status. These pages are definitely going to rank higher in the search engine results, and any company that seeks to reach to the consumer in a modern way should hire an SEO company that can create the accelerated pages.

Dense Content

While the earlier web pages had information in the form of essays, the web page content in 2017 will be lesser in length/size, albeit more in information. Web users no longer read through the entire web pages, and some studies report the adaptation of the ” F’ shaped reading the pattern by the web surfers. With each passing line, the reader reads the lesser number of words, so that the reading pattern resembles the bars of the letter F (the introduction part getting the most attention).

Most of the information provided by an SEO service in Irvine will now be included in the excerpt or initial paragraphs of web content, and any paras and subheads should also be informative enough to hold the reader’s attention.

Machine Learning

Other than the keywords and links, Google also displays the search results on the basis of Machine Learning algorithms like RankBrain and Hummingbird. Machine learning goes beyond the words, and looks into similarities to phrases, understanding of the search queries and language understanding, among other aspects, while displaying the search results. Voice search is now common, as the mobile devices are ubiquitous and provide for web search through the input of voice instead of words. Machine learning is going to receive many new improvements and updates, and may also be used towards automation of marketing, interpretation of data and analytics. New SEO campaigns would focus more on the voice inputs and should be in line with the search preferences of the modern customer.

Personal branding, App improvement and SEO optimized towards the digital assistants and User Experience are some other areas of SEO manifestation in the year 2017. We will witness a surge in the online revenues because of these new SEO techniques.

Why Your Website Needs Maintenance

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You may figure that once the website is complete, it won’t need a lot of maintenance until a new method of HTML or web design comes into play. However, it’s the content of your site that requires maintenance, and not so much the framework. It’s similar to how your car needs a tune-up every several thousand miles or requires an oil change.

First of all, Google is constantly changing. If you’re employing any kind of algorithm or SEO company tactics at all, what worked in the last quarter of 2016 may not be so applicable now. Google has made well over 10 algorithm changes between 2015 and 2016, and it’s a surety that there’s only more to come as we go through 2017. You need someone on your SEO or eCommerce website team who’s going to keep up with Google’s changes, and in turn, make those updates to your content. There’s nothing worse than falling from the first few pages of results just because you didn’t update your digital marketing and SEO.

Secondly, your competitors’ sites are rapidly changing as well. The same go-to person on your team who needs to stay current with Google’s practices needs to keep an eye on your competitors. What kind of promotions are they running? What kind of SEO and algorithms are they using? Why are they third in the list of results and you are seventh? One of the unspoken rules of internet marketing is keeping a close eye on the competition. Remember, copying is the sincerest form of flattery.

And, in the end, web design and internet marketing does change on a regular basis, consistent basis, beyond Google. You need a competent web design company or guru who’s going to stay current with all of the latest tricks and trends so that your digital marketing stays current, and your sales stay up. It’s a good idea to have someone do research and update your site on a weekly basis, but at the bare minimum, this is something you need to keep up with at least once per month to stay at the top of your game.

Delivering Vital Digital Marketing Solutions for Sustainable Growth

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​​​Digital marketing is a relatively new field, and one that is consistently changing. However, there’s enough recent marketing trends in the history books that should provide you with enough information to map out a course of success, whether you’re a website design company in Irvine, or an SEO company in Los Angeles.

​​​​Digital marketing is not that much different than direct or email marketing. It’s about finding strategies that work, but also about keeping up with the consistent changes Google has set in place with how they use targeted SEO and algorithms. Putting vital digital marketing solutions in place will sound a bit generic, but you need to take these strategies and simply apply them to your business.

​​​​First, you must have a clear vision. Too many companies just throw a lot of guesswork into digital marketing, and guesswork rarely produces sales. Create a team of eCommerce website design experts, and digital marketing and internet marketing gurus. Produce a plan. Stick to the plan, but be willing to deviate should algorithms or factors change.

​​​​​​Also know your audience. The best thing to do is to create a digital marketing funnel. You put yourself in the customer’s shoes, and begin as if you know nothing about your own company. Walk through an entire sale as a stranger, from stumbling upon a website or ad to the final sale. There are many legs to this journey. You want to know how the customer feels as you bring them to awareness, through interest, and finally to action.  

​​​​​​That brings us to a pertinent call to action. You need a relevant call to action (CTA) on anything you’re selling. It should be present on every page of your site, and on some pages, it should be subtle. On other pages, it should be attention-grabbing enough to turn a potential customer into an actual lead. Lastly, you need to drive traffic to your site in the first place, or customers will never get to the awareness point to become potential leads. This is performed with effective digital marketing, Internet marketing, and is quite often achieved by hiring someone outside your company. An SEO company in Irvine, for instance, could exponentially help drive traffic to your website just by improving your SEO and your webpages. From here, you can use the strategies of your internal team to develop your marketing funnel. But the crucial part here is gaining the traffic in the first place. You may even want to go beyond the reach of digital marketing to try some direct and email marketing.

​​By simply having a plan in place, developing a marketing funnel, and improving SEO (and thus improving traffic), you’re bound to bring sustainable growth to your company with just a few simple digital marketing tactics.