How to get a refined SEO service from a professional SEO company?



Are you operating a business in Irvine? If yes, then make sure to break the market restrictions and enter markets across the world. For this, you require having an appealing website with high quality content that describes your products and services. For this, trust an Irvine SEO company that has a special plan for your business. It is noted that more than 30% of the companies do not find their presence on the first page of search engine. If you wish that your company should be found easily, then make sure to trust an SEO service provider.

The best SEO Company in Irvine follow the latest techniques and trends in SEO industry while designing the website and putting effort to rank it high in search engine. Here you will get an expert team where tasks like website analysis, competitor analysis, and keyword research content marketing, website optimization and performance monitoring will be provided at one place. Recently, it is noted that the market has a terrible competition. If you wish to stay in the market, then make sure to opt for the changes and follow the latest medium and trends to reach and attract customers.  

The services of Web Design Company also include designing the appealing website with a right theme that attracts customers and makes them your permanent customers. The benefits of such services include maximizing leads, increasing the traffic on your website and improve the ranking in the Google search engine. Their innovative ways and latest technique abide by the latest marketing trends. They include right keywords, techniques and contents that will earn you high profit and will boost your website presence on the online portal. They take less time and make sure to provide exactly what their customers require.

When you pick the Orange County Website Design Company for SEO and website design, make sure to be very selective. The company you pick should provide desired results, flexibility and cost-effective solution. Consider their experience, services so far and get a plan for your business need.  For this, trust the internet where you will have all the best service providers listed at one place. You can compare the charges and quality of services of the best companies in Irvine and make the right decision. It is necessary that you make a selective decision as the effectiveness of your website and customer’s interest will be depended on the web theme and quality of contents.

Four services offered by Web Design Companies

Orange County Website design company Powerphrase

Owning a website is pretty easy these days but, ensuring it works well with the target audience is not. Designing a website requires good skills so does its production and maintenance. You have to be an expert in different areas like search engine optimization, web graphic design and many others. Today, there are many companies that offer these services and make your website the best one online. Take a look at what these companies are good at doing.

What do the web design companies do?

  1. Create custom web design

The most important service offered by Website design company Irvine is creating custom web design. The design is made according to the needs of your business. This is done so as to have proper control over the features of the website and the way they are displayed to the user. For this, you may specify the use of the website, that is whether it generates leads, gives info about the services etc. with the company.

  1. Create website from a template

Using a website template which is developed professionally helps a lot in lowering the cost of web development or redesigning. Most of the companies have themes and templates from which you can choose the one you liked. The chosen one is customized with your logo and other business information. The features can be changed to suit your service or product.

  1. Update existing website

You may often feel that your website needs a fresh look. Irrespective of whether the Orange County Website design company developed the site for you, it will help make the necessary changes. Including new options and features in the site is an easy job done perfectly by the company. If there are only minor changes, you may get your site revamped within 12 hours. Most companies try to complete the work in less than 24 hours much to the delight of the website owners.

  1. Website audit

If you are confused about what improvements to make to your site, the design companies will help you identify them. They do website audit using analytic tools and suggest what improvements to make. A report is made about what changes can be done and the ones you agree upon will be finalized. Audit is especially vital for optimizing the site for better ranking in search engine result pages.

To get the best website designed, you may approach a reputable Web design company that has both expertise and experience in the field.

Tips to hiring the right SEO Company for your website


SEO Company

You might have all the knowledge in the world but, it is always wise to take help from SEO Company service providers to optimize your site. SEO is a never ending process which requires you to continuously maintain your site to perform well. So here are the things you should keep in mind while hiring an SEO provider.

Hiring the right SEO providers

  • Site evaluation guide: A good SEO company offers a site evaluation guide as the first step. This includes an extensive analysis of your website and details about the structure and ranking. Performing a website audit will get you a good report. This will give an idea of what improvements must be made to the site to rank better.
  • Tools for keyword analysis: You may ensure that the SEO agency does the keyword analysis using your chosen keywords. The methodology used for this keyword evaluation is very important. It is recommended to do the keyword research using tools like Google AdWords.
  • Gather backlinks: Gathering backlinks, using competent techniques, are as important as any other optimization you do on the site. The Best SEO Company Southern California should be able to get your site high-quality backlinks from websites that are highly reputed and related to your product or service.
  • Use of SEO techniques: Keep a watch on what SEO techniques are used by the company. Stay away from those that use misleading methods like spam advertising. Remember that such strategies could lead your site to be backlisted by Google. So, do proper research on the service providers to choose the best.
  • Targeted traffic: What you must be interested in is targeted traffic and not plain traffic. Los Angeles SEO Company should ensure targeted traffic that invites visitors to the site who are actually interested in your product or service. And this should be based on the desired keywords relevant to your site.
  • Concrete deliverables: Good SEO providers will have a proper plan in place to get the desired results in a given time. They should give you concrete deliverables starting from the first month of their work. This helps you find out how much quality work is done according to the cost.

SEO is an important strategy to make your website visible and grow your business. So, choose an SEO agency that walks with you in your ideals and enables attaining your goals in the minimum time possible.

5 Reasons Why A Business Needs A Social Media Management Company

Social Media Mangement PowerPhrase

Social Media Management Company has proven merits towards business promotion. The SMEs and the big businesses all stand to gain from efficient social media marketing and management. In comparison to some of the options, a business may have when handling its social media, hiring a professional comes with ample benefits. Here are the 5 most prominent of them.

Professional and expert services

Improving its own product or service may be the first priority of a business, and an in-house team that only focuses on social media marketing and advertising may be overly expensive. Also, social media frequently witnesses new updates, upgrades, platform changes, optimization, management tools and algorithms related to engagement. That is why an outside SEO company that also specializes in social media marketing is the best option for a small or a big business. It will help you stay updated on all your social media endeavors at a minimal cost.

Full-time monitoring

A social media and SEO company will be able to monitor all the responses that your brand gathers 24*7*365 and is experienced in reviewing and assimilating the right kind of feedback for your brand’s social media web pages. Any negative feedback will be answered to and solved in the right frame of time so that the issue does not escalate. These services are entirely scalable and monitor business’ social media in real time, and help you gain positive reputation always.

Adapting to the new trends

Services of expert social media business’ are innovative and will bring  your business new avenues of customer retention and conversion. The out-of-the-box thinking modules have helped many businesses enhance their revenues, and you can be next.

Saving of money

As said earlier, the hiring of full-time staff for social media managers is quite expensive, and might not be necessary year round. The social media management company will carry out your marketing and advertising campaign and only charge for services provided, and offering the review and monitoring services for free or at a low cost. You will be able to get the best of expertise at low costs this way and get the same benefits by only spending a fraction of the cost. “A penny saved is a penny earned” and you would want to keep your investments low and profits high.


Along with the other perks, a social media company has the right kind of experience that would help your online business reach new heights. Facebook, LinkedIn, Twitter and Instagram, among other social media platforms, solve different kinds of digital marketing purposes, and only an experienced company can exploit them the best way,

4 New Trends In Website Design In 2017

Web Desing - PowerPhrase

New trends in website design many-a-times emanate out of the old ones. Following these is necessary in order to stay up-to-date. The new trends also often improve end-user performance or make a website better in other subtle or major ways. As thousands of new developers join the bandwagon each year, there is no shortage of innovations. The closed and seemingly simple compositions are slowly being replaced by the open, cut or even broken styles and the content overlay structure is also taking new forms now.

Here are the 4 new trends that are getting popular in 2017, and many of them will be the mainstays in future. A leading Orange County website design company may well present you one of these!

The open structure composition

The static websites with content symmetry and closed structure are now replaced by the much more exciting and imaginative open structure composition. A modern web design company may create elements flee off the screen, and make the user explore more. One example of this kind of website structure is The user here gets the impression of the website being larger than the monitor, and an impression that the whole page cannot be seen.


While earlier websites were judged on the basis of their symmetry () the new trend opens up a new chapter of asymmetry, which is a lot more stylish, developer friendly and even useful. The layouts of the web page of these new websites do not balance each other on the two respective sides. Much more than just being different, the display creates inquisitiveness in the user while also giving the next millennium look. See the website here.  


While the minimalistic web design approach was a favorite for a long time, an Orange County website design company may exploit the freedom and move on to the chaotic web designs as well. These websites have youthful exuberance and offer a way out of the boredom of the previous websites. While the textures and colors remain the same, the location of the web page elements is changed in order to make them look exciting, vivid and charming. See the website here to experience the difference.

Increase in the usage of patterns and formation of richer backgrounds

Web developers today aim to make the background more interesting, and also include the vivid patterns, for instance stripes and small dashes, among others. The grid lay out pattern is getting increasingly common, and the frame includes the other elements of the page structure as well.

Seasonal SEO services And Revenue Generation

SEO Service -PowerPhrase

Seasons have a major impact on a business and its revenue. SEO services or Search Engine Optimization not only helps you witness better search engine rankings it also helps a business overcome revenue deficits that occur because of the changing seasons. The marketing costs, projections, and estimates may vary according to the season., SEO strategies help keep you profitable year round.

Types of seasonal SEO

Seasonal SEO is much like the regular SEO, but it targets the customers after taking into account time, seasons and other themes. We can classify seasonal SEO under:

  • Time-based SEO: Optimization that takes into account winter, summer and other seasons of a year.
  • Event based SEO: Optimization on the basis of holidays and other kinds of events (for instance Thanksgiving, Christmas, and others).

The overall impact of a sound and well-implemented seasonal SEO strategy is the increase in the conversion rates so that our revenues do not fall down during the off seasons. A leading Digital Marketing specializes in seasonal strategies as well. SEO considers the needs and wishes of the customers, so that relevant information is provided during the respective season. Seasonal SEO Infographics and content can also be used each year during the given season, and while the seasonal content cannot be used at any time of the year, it helps you get all the data you need for cross-selling and the up sells.

Points to be remembered while laying the SEO strategy

The best of marketing efforts are well planned much before they are actually commenced upon.  See to it that the entire marketing team is ready and willing to take on the seasonal SEO project 3 or 4 months before the season. Some points to be remembered while forming the strategy are:

  • Focus on the events and dates that would be crucial in your marketing calendar
  • Include the freebies and promotions (if any)
  • The message-season relationship should be clearly and eloquently established
  • Do the efforts to find out the right keywords ( an SEO company can help you in that)
  • Optimize the content for the specific and target customer groups and publish accordingly
  • Also, optimize the landing pages in accordance to the seasonal SEO keywords
  • Include the improvements that you have derived from the feedbacks and analytics earlier

The campaign stages

The seasonal SEO strategy can be commenced upon and accomplished in the following stages.

Ramp up time: This is the time that happens a few months prior to the actual season. For instance, if you have a fireplace and chimney repair service, the ramp up period would be from August to November. The target customer base here would be those who have the fireplaces for some time now and would be requiring a service.

Engagement time:  The busiest of the season will span from November to February. A more direct marketing approach will be more fruitful here. Content rich in keywords (text and/or voice) and other SEO tools can be used in order to reach the local customers.

Slow down time: Once the winters start to fade away, we can reach the customers through some other related products.  

Remember that the discount and special price offers are more availed by the customers during the off-seasons, and hence seasonal SEO should include these during the “low-sale” times.


Seasonal SEO relies heavily on the long-tail keywords. These keywords are more relevant, and users also use them when doing the “voice” searches through the smartphones. A Los Angeles mobile SEO company will help you to get the most relevant and popular keywords for your business website.

Seasonal SEO event calendar

An event calendar, when made initially at the start of the marketing campaign, helps you to implement your seasonal SEO strategy better. See to it that the calendar has:

  • All special events, holidays and seasonal points well marked
  • A tailor-made plan for each of the special dates
  • A  seasonal SEO strategy for social, organic, email and social marketing. An integrated approach works better.

Once you have the calendar and strategy ready, you can create the content and Infographics well in advance, and implement the seasonal strategy once the time comes.

Know more about  Web Design

3 Reasons Your Business Needs A Mobile Website

Smart phone with notebook and cup of strong coffee

There are 2.32 billion smartphone users in the world, who are potential customers and can fully navigate your business website and even make purchases through their personal devices. In total there are approximately  4 billion mobile users in the world, and even many of the low-end devices can access the web. Apart from making your business modern, a mobile website is much needed to stay ahead of the competition. A site can be used to service existing customers as well as inform potential ones. Irvine mobile web design is up to date c with the advances in communication and digital technologies.  If you are still wondering if you should create a mobile presence for your business or not, below are some facts and reasons that will help you choose the right path.

Mobile searches are now favorites

More than 55% of web searches, on leading search engines such as  Google, Bing and Yahoo are now conducted on mobile devices. The desktop rule might be soon over, as the modern consumer prefers search using his or her smartphone, by simply tapping the “voice” search button. Smartphones can operate pretty much everywhere,  whether one is at home, the office or travel. This increased accessibility to your online service will most definitely translate into profits.

Integration of SEO

Search Engine Optimization now extends to mobiles, which when used correctly lists your service on the first-page search of a mobile device. Customers can buy your product through a single tap, and hence the ease of purchasing is enjoyable for the consumer. You can easily integrate the voice or text keywords in your business website content pages, and increase your online sales. A leading SEO company will help you integrate all the is and make you successful and popular at a reasonable cost.

Perks for the customers

The reward programs, as run by several successful online companies, have shown how minor efforts can increase both customer retention and conversion rates. The QR (Quick Response) codes are also used by the companies for making their offerings appear more genuine and wanted;  consumers can scan them on their smartphones to display the special perks and offers.

You also stand to gain from better consumer relationships and can witness increased popularity of your brand, as anything on smartphones is easily shareable on social media (including Facebook and Twitter among others). The introduction of the 4G communication technology has further reduced the loading time of the mobile websites and has improved the consumer experience manifold. The best SEO Company in California will offer you greater ROI and the best bang for your buck when you invest in mobile website and SEO.

How To Hire A Competent SEO Company

PowerPhrase - SEO company Irvine

The hiring of a competent SEO company is not only desirable but is also necessary to be successful and have a larger customer base.

While it is not easy to identify the best and most professional of SEO services, efforts undertaken in the right direction will ensure that your decision remains fruitful, for a long time to come. Below are some useful tips that will help you choose and hire the most competent and reputed of all SEO service providers.

Creation of Content

Content is a very important part of SEO, apart from links, PPC campaign, and other SEO techniques. A leading company will create the unique, original and fresh content for you, as part of their SEO service, through its own writers, or by hiring the professionals and experts. If the SEO company you choose does not create the content for you (including the blog posts, articles, press releases, product/service descriptions etc.), you should search for another option.

Up to date technologies

Marketing evolves with time, like many aspects of business. SEO or Search Engine Optimization is also equally affected by technological/digital evolutions, and customer preferences. For instance, the content rich AMPs (accelerated mobile pages) were unimaginable in the past. While there are numerous SEO and online marketing firms out there, effective firms like Powerphrase stay up to date with all industry technologies. .

Reputation and History

A reputed digital marketing company has the compelling and profound reputation. It has a long and impressive client list, and a portfolio to showcase their achievements, on the world-wide web. The company may display its client list on its own website, which can be easily confirmed through personal visits, email or direct calling.

Stupendous Interaction and Communication

A customer friendly online marketing company leaves no stones unturned to satisfy your inquisitiveness. It remains in your content throughout the project, and even after it so that your needs and wishes are best amalgamated with the project. The initial clue comes from the responsiveness of the customer care team of an SEO company. The best of SEO companies will stress more on your project requirements, and the payments and fee would be mentioned later. They might also do the preliminary screening and assessment free of cost, to identify the exact improvement requirements.

Following of the “White Hat” Techniques

The best SEO Company in California follows an ethical path and adopt only the White Hat techniques. There are adequate transparency and accountability in the service as well.

Following of Timelines

A leading and professional digital marketing company would not deviate from the time schedule, and discipline will be a hallmark of the service.

Identifying the Defaulters

Here are some tips for screening.

  • Defaulters and poor performers often make the best promises. If a company claims to provide your website “number spot of Google within a week”, or offers a lucrative money-back guarantee, you need to probe deeper. These promises are often just for luring the companies, and later you might find a number of terms and conditions applied towards the realization of these promises and guarantees.
  • The offers coming to your inbox, without you signing up for any email subscriptions, are also often from the incompetent companies. They indulge in mass marketing, as they do not find legitimate business, because of their poor performance.
  • Making the claim “we submit your website to the Google and other search engines”. The claim does not hold true as the engines search your website and web pages automatically if you have included the right SEO techniques.
  • No client list and no referrals
  • Hiding of facts or information  

Follow the above-given tips to get the best value for money deal, and to achieve greater RO or Return-On-Investment towards your SEO campaign.

Benefits Of SEO And Online Marketing For Small Businesses


While SEO – Online Marketing  is benefiting for all businesses, it holds special and larger fruitfulness for the smaller companies and businesses who can achieve tremendous ROI on smaller investments.

Here are the benefits of an SEO company and an online marketing service, for a small business.

Customer Friendliness

Consumer friendliness is the hallmark of the well-established and reputed business. A new or a small company needs to create a large and loyal customer base in order to grow. A website design company in Irvine, along with its expert SEO service, addresses and solves the issues that are the hurdles in the path of success of a small and newly established firm. It creates a rapport with the customers and provides for a customer friendly web presence. it provides the customer relevant information that he or she seeks, in the form of content and infographics. It improves the website navigation and makes it faster as well, through the integration of new web development and design techniques, features and tools.  The enhanced intuitiveness and richer user experience ensure that the users and web surfers see you as an honest and consumer friendly company.

Enhancing the customer retention and conversion rates

SEO is primarily about increasing sales and revenues. The keywords, links, machine learning and other SEO aspects and features help you reach the target customer base easily. More customers reach to the website of a small business, and its product/service listings through the PPC (Pay Per Click) and email campaigns and you witness greater customer conversion rates as well, by incurring only minor expenditures.

Explore the international business boundaries

The web has a worldwide community of users. Apart from reaching out to regional and national customers, SEO also helps you to reach the international customers, by incurring no extra expenditures. The web is full of e-commerce websites that sell products internationally. With time, you can have your warehouses at multiple international locations, to provide for a speedier delivery.

Mobile compatibility

M-commerce or mobile commerce is steadily overtaking the PC-based e-commerce and the major e-commerce websites in India and abroad are already witnessing their major chunk of business coming through their mobile Apps. SEO, and Irvine mobile web design is also mobile ready with its AMPs or Accelerated Mobile Pages (load 4 times faster on the mobile devices in comparison to the general web pages), App based user interface and other features. SEO helps you to target the mobile customers specifically from day 1, and has tremendous positive implication towards extending the reach of a small business.

Brand Awareness

SEO creates the positive brand awareness and reputation across web portals. It integrates within itself the SMM or Social Media Marketing, forum listings and other content and links that provide for greater and worthwhile brand recognition for small businesses, at low costs.

SEO helps your business be lucrative 24*7 and helps you overtake competition easily. With time, it is also receiving new upgrades and is in line with the modern developments, so as to match the consumer preferences fully.

On-Page SEO Optimization Techniques That Will Enhance Your Google Rankings

PowerPhrase - SEO Company

SEO or Search Engine Optimization helps you achieve greater sales, and have a larger customer generation and retention rate. This is so because your website becomes visible to the customer/web user before your competitor does, if you have adopted and implemented SEO in an effective way.

An Los Angeles SEO Company employs both onsite and offsite techniques in order to provide your web pages better ranking on major search engine results, including Google, Yahoo, and Bing, among others. On-page SEO focuses on content, URL links, descriptions, and keywords and improves each web page of the website, so that the web user comes to the website first, after commencing a web search. Offline SEO is more about Social Media marketing, and link building, among other marketing techniques.

On-page SEO is quite important as it helps your web pages speak the language of the web. It also benefits the user through easy navigation and informative content. So how do you improve your on-page SEO and be a favorite of both users and the search engines? Below are some on-page SEO optimization techniques that will help you beat the competition and stay ahead in the race towards success.

Work hard on your web page content

It is the content that keeps your visitor glued to the web page, and an SEO company in Irvine provides you the best of it. See to it that your content is:

  • Original, and having text, images, videos etc.
  • Unique and first-hand publication
  • Has adequate informative text
  • Useful and valuable, with genuine and truthful narration
  • Well-researched and dense, so that the user gets all information without navigating away from the website.

Long and dense articles always rank better than the short and shallow ones. You should also have a “posting” schedule and should add fresh content to your website once a while.

The web page design

The search engines display the results after reading the content of different web pages. The results are also based on other subordinating factors like the off-page SEO, competition, domain and others. See to it that your web page:

  • Has a unique and attention gathering title, which is also informative and describes what the content is all about
  • Has a brief description (about 150 characters) or an excerpt that is compelling and exciting
  • Has adequate formatting (use bold letters, italics, bullets, points, underlining etc.) and a readable font size (12 px)
  • Has original responsive images, having the tags and descriptions

Categorization and Navigation

The website should be categorized and structured in a way so that the user can reach the desired page in the least number of clicks. The web pages should be grouped and categorized according to similarities as well. The URLs of the WebPages should be created with attention, so that they have hyphens for the separation of various parts, and do not have more than 255 characters.

Interlinking of the WebPages

The interlinking of the web pages provides for easy navigation and helps a user switch pages rather easily.

Mobile compatibility

Mobile SEO is now of paramount importance, as the consumers are steadily switching to the smartphones for doing their purchases. An Orange County Website Design Company uses the AMPs or Accelerated Mobile Pages that load 4 times faster than the normal web pages on the mobile devices. User-friendly and intuitive mobile Apps are also fruitful for the online businesses.

Sometimes you might need the on-site SEO alone, for improving your web rankings. But in order to have the largest customer base, leave no stone unturned towards improving your website.